The mobile phone is one of the main means of communication in the 21-st century, besides it is a quick way to establish contact with a client. It is not surprising that the advertising of services and products by A2P messaging is a popular service because it is the shortest way to reach a potential customer.

SMS marketing channel allows combining such important marketing components as precise targeting, individual approach and flexible scheduling of contacting to the customer. We can even analyze it from the point of view of 5 P’s of marketing, the marketing mix, which is used to grow your business and market your product/service effectively. So, with A2P SMS channel, you are able to promote your product \ service to the right people, at a low price, from any place in the world. You are able to communicate with the target audience on a large scale, accurately and quickly, increasing your ROI, sales and attracting new leads.