What is SMS marketing and how it differs from mobile marketing?

Mobile marketing and SMS marketing are the two notions each of them has its peculiarities and specifics. First of all, we should distinguish that Mobile marketing is a wider notion, the main specifics of this type of advertisement is that the Ads are delivered or displayed on the mobile phone of the user. SMS marketing is a mechanism of mobile marketing, and it corresponds to sending an SMS text with the advertisement to the phone number of a subscriber. Among the other technologies of mobile marketing, there are MMS-marketing, mobile apps advertisement, voice mail ads, etc.

Below, the SMS-Smart team has prepared a bunch of useful tips for you to make your next SMS marketing campaign more successful, and get the best results for your business. Hope you enjoy it!

Read moreBasic Guidelines for Successful SMS Marketing Campaign

When it comes to advertising, marketing in general, and to SMS marketing in particular, any marketer is trying to make a schedule of his marketing activities – here it comes the list of holidays and special occasions to launch a marketing campaign.

Black Friday is probably the most favorable and popular occasion in November to take advantage of any type of business and any category of products or services. So, let’s dive deeper into the origin, traditions, and peculiarities of this unique day.

Read moreBlack Friday at SMS-Smart – Get the Best SMS Templates and SMS Routes with the Highest Conversion Rate for Black Friday Campaign 2021