Advantages of Bulk Messaging for E-Commerce Business & Online Store
Comparing with other Ads Channels, SMS provides the tool to advertise your products and services, attract new clients and get fast orders and sales
As in any business, customers create profit. E-commerce – is no exception: the profit of an online store depends on the buyers, their number, and activity. This can be achieved in different ways as well as by advertising and pricing policies, and by the service quality itself. Shops, where you are not aware of the purchase status until the moment of delivery, is already losing customers because of this.
Despite the fact that E-commerce has no way to communicate with the client eye-to-eye, it can arrange a variety of other communication methods based on technologies. Nowadays, bulk messaging is the most convenient way of communicating with the great amounts of customers.
You can use phone calls or e-mails, but not everyone has access to e-mail constantly, moreover it is not always convenient to talk by phone. Reading the SMS, first of all, doesn’t require much time, and secondly – one can do it at any convenient time. Moreover, sending SMS messages is one of the most convenient options for the seller.
Advantages of BULK SMS for E-commerce:
- Efficiency: bulk SMS can be done directly from the admin panel with one mouse click or even scheduled to be done
- Time-saving: the seller can create the necessary number of standard templates that eliminate the need to re-enter text message every time.
- Cost-saving: comparing with the e-mail and regular mail distribution, as well as TV and other advertisement channels, bulk SMS is the cheapest method of communication with customers, which is necessary for large volumes of information sent out.
- Moreover, one more no less significant benefit – SMS is much more likely to be read than the e-mail: it will not fall into junk mail folder, and also people check the phone for new messages more often than e-mail.
How can you use bulk SMS platform in E-commerce?
- Order status SMS
The most common SMS from the online stores are reporting on order processing, shipping, and delivery. These kinds of SMS are the most anticipated by the customers. In fact, a buyer being unable to purchase goods himself through the cash desk begins to worry, has he filled out the form correctly, whether the application is accepted, whether the processes for registration and goods delivery started. Very often customers call with a request to check the status of their order. With SMS notification that the order is accepted, you disembarrass the buyers of such worries and get valuable time for yourself.
- Status SMS on the good’s shipping
As a rule, there is a courier delivery service to ship the goods purchased online, especially when it comes to expensive things or just fragile. Online stores work with third-party shipping services, some of them have own couriers. SMS notification on the shipping time, SMS alerts with the shipping reminder, or that the courier is close to the buyer’s location help eliminate the risk that the client forgot about delivery time and at the right time is out of the shipping address. Believe us; the customer will be very grateful to you for this reminder as often online shopping customers are busy people who prefer to make purchases online due to lack of time.
- Bulk text messages about new arrivals
Quite often, the customer is ready to wait for the selected product if it is not available at the moment. Many shops in such cases provide a service “product expectation”, where the customer can mark items interesting for him and on arrival. At the same time, the client may want to know about other new products in some goods categories. Bulk SMS service is a perfect way to tell the customer about this.
- Bulk SMS on the occasion
There is a huge number of holidays celebrated, and it is a great opportunity to send bulk SMS to your online store clients database with some offer, for example, New Year sale, Black Friday special offer, Christmas new arrivals or birthday discounts. It will be better than any text congratulations on such holidays, and at the same time an excellent opportunity to remind the client about your shop. Remember to keep your client’s database updated, hold the detailed profiles of your customers with his date of birth, marital status – you can use it to plan your bulk SMS and offer the client special offer beforehand, in this case, the client can share it with friends, who are preparing a gift.
- Bulk SMS of the news
Such bulk texting is a way to communicate with the customer without any occasion; you just keep the client informed of all kinds of offers, sales, seasonal and other discounts – to draw customers’ attention to your product. Therefore, bulk SMS messages with information about this will be very helpful – especially as the seasonal sales.
- Bulk SMS as the tool for internal communication
Bulk text messages can be sent not only to the buyers but the online store managers and employees. These may be: new order SMS received immediately after filling out cart by the client, it will significantly reduce the time needed to process it. SMS reminder for the courier with the place and time of delivery will also help avoid certain problems. Moreover, do not forget about mailing lists with the corporate news or holiday greetings.
Remember, excessive SMS messaging to the client will cause irritation and is likely to lower the loyalty and bring bad feedbacks. Plan your SMS campaign carefully, update the customers’ database, ask is customers agree to receive your SMS and give the client possibility to unsubscribe from your SMS.
All the options for customizing effective SMS campaign you can find in our system:
- you can send automatic messages by integrating it into the content management system of your E-commerce by API
- upload and manage customer base according to your needs (for example, to divide them into groups according to gender, interests)
- set up the name of your store as some the sender
There are a lot of other ways of application bulk SMS and if you will be creative while planning your SMS campaign you are about to attract the attention of new customers, using the only SMS channel.